Privacy Policy

How we collect, use, and protect your personal information.
Last updated January 2026.

Oystern is a UK-based fishing gear company committed to protecting your privacy. We are the data controller of the personal information we collect from you.

Business Name: Oystern
Address: c/o STRL, 228 Old Park Road, Wednesbury, West Midlands, WS10 9LF, United Kingdom
Email: support@oystern.com

For the purposes of applicable data protection laws, including the UK General Data Protection Regulation (UK GDPR) and the EU General Data Protection Regulation (EU GDPR), we are responsible for deciding how we hold and use your personal information.

We collect information you voluntarily provide when you place an order, create an account, subscribe to our newsletter, contact us with enquiries, or leave a product review.

This includes identity data (name, username), contact data (email address, phone number, shipping and billing addresses), transaction data (products purchased, order history), and communication data (your correspondence with us and feedback).

We also collect information automatically when you visit our website, including device data (IP address, browser type, operating system), usage data (pages viewed, time spent on pages), and general location data based on your IP address. This information is collected through cookies and similar technologies.

We use your personal information to fulfil orders (processing payments, shipping products, sending order confirmations), provide customer support (responding to enquiries, handling returns), improve our website (analysing how visitors use our site), send marketing communications (only with your consent), prevent fraud, and comply with legal obligations.

Under UK and EU data protection laws, we process your information based on contract (to fulfil orders), legitimate interests (fraud prevention, improving services), consent (marketing emails), and legal obligation (regulatory requirements).

We share your information with service providers who help us run our business. Stripe (via WooPayments) processes your payment information securely and we do not store your full card details. Shipping carriers (Royal Mail, USPS, UPS, DHL) receive your address to deliver orders. Our website hosting providers store website data, and analytics providers help us understand website usage.

We may also disclose your information to comply with legal obligations, protect our rights and safety, or in connection with a business merger or acquisition. We do not sell your personal information to third parties.

As we serve customers internationally, your information may be transferred to and processed in countries outside your country of residence, including the United States and the United Kingdom.

When we transfer personal data outside the UK or EU, we ensure appropriate safeguards are in place, such as standard contractual clauses approved by relevant authorities, transfers to countries with adequate data protection laws, and other lawful transfer mechanisms.

We retain your personal information for as long as necessary to fulfil the purposes for which it was collected, comply with legal requirements, and resolve disputes.

Generally, we retain order information for 7 years (for tax and legal compliance), account information until you request deletion, and marketing preferences until you unsubscribe or request deletion.

Depending on your location, you have rights regarding your personal information. These include the right to access (request a copy of your data), correction (fix inaccurate information), deletion (request removal of your data), portability (receive your data in a portable format), objection (object to certain processing), restriction (limit how we process your data), and withdraw consent (where processing is based on consent).

To exercise any of these rights, contact us at support@oystern.com. We will respond within 30 days. If you are a California resident, you have additional rights under the CCPA, including the right to know what personal information we collect. We do not sell personal information.

We use cookies and similar technologies to keep your shopping cart active, remember your preferences, understand how you use our website, and improve our services.

Essential cookies are required for the website to function (shopping cart, checkout). Analytics cookies help us understand how visitors use our site. Marketing cookies are used to deliver relevant advertisements, but only with your consent.

You can control cookies through your browser settings. Note that disabling certain cookies may affect website functionality.

With your consent, we may send you marketing emails about products, offers, and fishing tips. You can opt out at any time by clicking the unsubscribe link in any marketing email or contacting us at support@oystern.com.

Even if you opt out of marketing emails, we may still send you transactional emails related to your orders (confirmations, shipping updates, etc.).

We implement appropriate technical and organisational measures to protect your personal information. These include SSL encryption for all data transmission, secure payment processing through Stripe, regular security assessments, and limited access to personal information on a need-to-know basis.

However, no method of transmission over the internet is 100% secure. While we strive to protect your information, we cannot guarantee absolute security.

Our website is not directed at children under 16 years of age. We do not knowingly collect personal information from children under 16. If you believe we have collected information from a child under 16, please contact us immediately at support@oystern.com.

If you have any questions about this Privacy Policy or our data practices, please contact us at support@oystern.com or write to Oystern c/o STRL, 228 Old Park Road, Wednesbury, West Midlands, WS10 9LF, United Kingdom.

You also have the right to lodge a complaint with a supervisory authority. In the UK, this is the Information Commissioner's Office (ICO) at ico.org.uk.

If you are in the EU, you may use the European Commission's Online Dispute Resolution platform at ec.europa.eu/consumers/odr.

© Copyright 2025 Oystern. All rights reserved.